Monday, April 16, 2012

Benidorm: Umek, Carl Cox, Marco Carola y Marco Bailey headliners of Electrobeach 2012


The Slovenian DJ Umek, Carl Cox, Marco Carola, Marco Bailey will be the headliners of the third edition of Electrobeach 2012 to be held in Benidorm on 17 and 18 August and which will add more than 20 artists.

Councilman Festivals and Events, Conrado Hernandez, next to the festival's artistic director, Cristian Varela, and the representative of Ociobal, Richard Romero, presented the electronic music festival in the city that grows from last year and a poster showing higher quality to the previous edition.

Cristian Varela said this year's agenda will focus Electrobeach in two days, Friday 17 and Saturday 18 August, adding that the change in dates is due to the improvement of the cartel "to avoid conflict with other music festivals and so they can come get the great representatives of electronic music. "

On behalf of Ociobal, Richard Romero, said Electrobeach philosophy is that Benidorm remains the festival venue and said it will repeat the 'Sunset Session' at the Mirador del Castillo, the 'Beach Session' on the Levante beach and performances in pubs and clubs in the city, both days, and the Global Party on Saturday 18, in Terra Mitica.

For his part, Councillor for Festivals and Events, Conrado Hernández, said that the City Council wholeheartedly support this type of "tourism promotion lines" that provide economic sense to the city and attract new audiences to Benidorm, as is the young tourist. Hernandez recalled that last year was ranked Electrobeach the fifth festival of electronic music's most critical national with a visit of more than 40,000 young people, "a significant achievement to get in its second year of life."

In addition, the mayor stressed that the area contributed to the city Electrobeach 3 million in four days, "that affect the taxi industry, restaurants, bars, entertainment, hotels and campsites in the city," and added that The festival featured more than 200 accredited journalists and appearances in different media, national and international, are comparable to a promotion of the city estimated at 2 million. "We are in crisis, but the machine can not stop and must be given to events that can offer added value," explained Hernandez explained that the City will work with the institutional promotion and infrastructure.

As for ticket prices, Cristian Varela explained that the amount has been reduced by 10% and it said that next week will go on sale through Internet portals and social networks, the first fertilizer of Electrobeach that will be priced at 18 euros, "which will gradually increase as you approach the date of celebration."